H&M
Gender Holidays

Goal

Create an advertising campaign for gender holidays in Russia that motivates to choose gifts for March 8, February 23 and February 14 in the brand's stores.

Solution

As part of the developed concept "Gifts themselves go to your hands" photos and small videos were shot for 5 categories of goods showing that at H&M it's so easy to choose the gifts for your loved ones. The materials were used in the brand's social networks and for window dressing.