The brand has released a new children's collection designed for all weather conditions throughout Russia: whether it's rain or snow, high-quality materials will protect. Children from all over Russia who took part in the competition became participants in the advertising campaign. Photo and video materials must display the properties of the collection.
Content with children was created with imitation of different weather conditions: water was poured in the studio and fog was created, which were then finalized at the post-production stage.
The content was posted on the brand's social networks and in the storefronts.