Goal

Create a multi-project that will show two aspects of Oral B electric toothbrushes at the same times: technology and the ability to take care of yourself, your health and confidence in a smile.

Solution

Photo and video special project with two heroes: blogger Vilsakom is responsible for the technology part of the project, Tatyana Mingalimova - for self-love. Videos are light, minimalistic and lifestyle, as well as the beauty routine process, photos and GIFs are shot with the emphasis of brand colors. The materials became an accompaniment to articles on Vogue and GQ.

Oral B